DeSantis Twitter Campaign Debut Shows Musk’s Embrace of Politics
- Florida’s governor to use Spaces to announce presidential bid
- Any political bias may spook advertisers — Disney among them
Elon Musk’s plan to host Ron DeSantis’s 2024 presidential campaign announcement on Twitter will mean promotion of the live audio event to the billionaire’s more than 140 million followers on the platform he owns, underscoring the social network’s shift toward a more partisan approach to political discourse.
While Musk said Tuesday that it’s important for Twitter to have a range of voices, the open embrace of a national candidate at such a critical campaign moment resembles implicit support. That opens the company up to more criticism and a potential row with one of its biggest advertisers, Walt Disney Co., which is engaged in an escalating dispute with DeSantis, Florida’s Republican governor, over his policies in the state.